SEO For Letting Agents
As a letting agent, you know that finding new clients is a constant challenge. With the real estate market becoming more and more competitive, it can be hard to get your business noticed. However, SEO (search engine optimisation) for letting agents is a solution that can help you stand out from the crowd.
SEO is the practice of optimising your website and online presence to rank higher in search engine results pages (SERPs) for relevant keywords. By using SEO techniques, you can improve your visibility online and attract more clients to your business.
In this blog post, we will explore some of the key SEO strategies that letting agents can use to improve their online presence and attract more clients.
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If you are interested in finding out more about how your letting agents can benefit from SEO advice, then please feel free to email us at enquiries@promarketingservices.co.uk or call us on 07909 9987855.
Keyword research
Keyword research is the foundation of any successful SEO campaign. It involves identifying the keywords and phrases that potential clients are searching for online and optimising your website and content accordingly.
To get started with keyword research, you can use tools such as Google Keyword Planner or Ahrefs to identify relevant keywords and estimate their search volume. Some examples of keywords that letting agents may want to target include:
- Letting agent [location]
- Property management [location]
- Rental properties [location]
- Lettings agency [location]
- Property to let [location]
Once you have identified your target keywords, you can start optimising your website and content to rank for those keywords.
On-page optimisation
On-page optimisation refers to the techniques used to optimise the content and structure of your website. This includes optimizing your website’s title tags, meta descriptions, header tags, and content for your target keywords.
Title tags: Your website’s title tags are the clickable headlines that appear in the search engine results pages. To optimise your title tags for SEO, make sure to include your target keywords and keep the title tags under 60 characters.
Meta descriptions: Your website’s meta descriptions are the short descriptions that appear below the title tags in the search engine results pages. To optimise your meta descriptions for SEO, make sure to include your target keywords and provide a clear and compelling description of your services.
Header tags: Header tags (H1, H2, H3) are used to structure your content and make it easier for search engines to understand. To optimise your header tags for SEO, make sure to include your target keywords in your H1 tag and use your H2 and H3 tags to structure your content.
Content optimisation: To optimise your content for SEO, make sure to include your target keywords in your page copy and use them naturally throughout your content. However, be careful not to overuse your keywords, as this can be seen as spammy by search engines.
Local SEO
As a letting agent, your target market is likely to be local. This means that local SEO should be a key focus of your SEO strategy.
Local SEO involves optimising your website and online presence to appear in the local search results. This includes optimising your Google My Business listing, building local citations and optimising your website for local keywords.
Google My Business: Google My Business is a free tool that lets you manage your business’s online presence across Google, including in the search results and on Google Maps. To optimise your Google My Business listing, make sure to complete your profile, include accurate and up-to-date information, and encourage clients to leave reviews.
Local citations: Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites, such as local directories and review sites. To build local citations, make sure to list your business on relevant directories and review sites, such as Yelp and TripAdvisor.
Local keywords: To optimise your website for local keywords, make sure to include your location in your title tags, meta descriptions, header tags, and content. For example, instead of targeting “letting agent,” target “letting agent in [location].
As you can see there are a lot of elements that contribute to the perfect SEO strategy and perfecting it is an art. Google are constantly evolving their algorithms, therefore, it’s important to use an experienced SEO agency who understand your specific market. SEO is a long term strategy but the benefits and ROI are huge if you keep consistency.
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We understand what works in the Real Estate and Professional Services industry and provide a professional & personal service to help you achieve your goals. You will have our expertise and marketing guidance every step of the way.
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For a free chat about our SEO services and a no-obligation quote, please call us on 07909987855or email us at enquiries@promarketingservices.co.uk.
